kite bloomCONSULTING Let’s talk

PURPOSE AT HEART. GROWTH IN MIND.

Turn brand
love into
lasting growth.

You’ve built a brand with a reason to exist.
Let’s give it more room to grow.

Brand and growth advisory for ambitious consumer brands. Connecting what makes you meaningful with what moves your business forward.

Find your next chapter Explore the possibilities

Fortune 500 perspective.
Founder-to-founder partnership.

Sculptural violet and lime petals unfolding together into a bloom
THE ART & SCIENCE
OF MOVING FORWARD
Rooted in purpose.Made to bloom.

BIG-BRAND EXPERIENCE.
PERSONAL COMMITMENT.

TOM FORD BEAUTYTHE ESTÉE LAUDER
COMPANIESAMERICAN
EXPRESSDIAGEO

Selected organizations
from Jenny’s career

01 / THE KITE BLOOM PERSPECTIVE

The magic happens
when it all
comes together.

A brand people feel.
A business that moves forward.

Growth gets harder when the brand story, customer experience, and commercial priorities pull in different directions.

Kite Bloom connects them. Blending consumer intuition with analytical rigor, I help you see the whole picture—and turn the right opportunities into your next move.

A different kind of thought partner
Brand instinct&Business intelligence
Global perspective&Human understanding
Bold ambition&Intentional action

02 / WHERE WE CAN GO

Your next
stage starts
with the
right question.

Whether you’re sharpening your story, transforming ecommerce, or building deeper customer relationships, let’s find the work that will move you forward.

Let’s find your focus
01BRAND & CUSTOMER EXPERIENCEHow do we become
the brand they choose?

Make your purpose felt at every touchpoint. Clarify your positioning and shape experiences that earn attention, create desire, and give customers a reason to choose you.

Brand positioningPremium storytellingExperience strategy

THE OPPORTUNITYA clearer story. A more compelling brand experience.

02ECOMMERCE & OMNICHANNEL GROWTHHow do we turn
attention into action?

Connect the moments between discovery and purchase. Bring your DTC, retail, and digital experiences into a coherent growth strategy, with priorities grounded in how your customers actually shop.

DTC transformationCustomer journeysDigital & social strategy

THE OPPORTUNITYLess friction between brand discovery and buying.

03CRM, LIFECYCLE & LOYALTYHow do we create
more than a first purchase?

Build relationships that deepen over time. Use customer insight, meaningful segmentation, and thoughtful lifecycle experiences to make your brand more relevant, from first purchase to loyal advocacy.

CRM strategyLifecycle marketingLoyalty design

THE OPPORTUNITYA stronger connection beyond the transaction.

04GLOBAL EXPANSION & AI-ENABLED MARKETINGHow do we unlock
what comes next?

Explore new markets and smarter ways to work with a clear commercial lens. Bring global perspective, local consumer understanding, and practical AI thinking to the opportunities that fit your brand.

Market expansionGo-to-market strategyAI opportunities

THE OPPORTUNITYNew possibilities with a purposeful path forward.

03 / PERSPECTIVE BACKED BY PERFORMANCE

Big thinking.
Real-world impact.

A career spent connecting brand building
with measurable commercial outcomes.

3×

Global ecommerce revenue

Led global online growth across brand.com, retail partners, and third-party DTC channels.

TOM FORD BEAUTY · GLOBAL ECOMMERCE
43%

New customer acquisition

Pioneered a cross-functional go-to-market model for a new product category.

TOM FORD BEAUTY · RETAIL & STRATEGY
3×

Average customer spend

Connected brand experience and commercial execution through that new category model.

TOM FORD BEAUTY · RETAIL & STRATEGY

Selected results from Jenny’s prior leadership roles, as described in her professional profile.

04 / YOUR THOUGHT PARTNER

A global lens.
A personal
investment.

Hi, I’m Jenny.

FOUNDER & ADVISOR, KITE BLOOM CONSULTING

I’ve built my career at the intersection of what makes people feel something and what makes a business grow—from luxury beauty and retail to financial services and consumer brands.

My perspective brings Eastern principles of harmony and interconnectedness together with bold action and analytical precision. It’s how I connect disciplines, bridge teams, and help brands see possibilities they might otherwise miss.

Today, I bring that perspective to founders and leadership teams building something with purpose. A thought partner who cares about what you’re creating, and what it can become.

Explore Jenny’s background
Jenny Zhang, founder and advisor at Kite Bloom Consulting

Jenny Zhang

Founder & Advisor

San Francisco Bay Area
Brands that connect emotionally succeed commercially.

Marketer. Brand builder.
Connector of possibilities.

INTUITION MEETS INTENTION

05 / FROM POSSIBILITY TO PROGRESS

Thoughtful strategy.
Forward motion.

01 —

Find the real question.

Start with your ambition, your customer, and what’s getting in the way. Get clear on the opportunity worth pursuing.

02 —

Connect the whole picture.

Bring brand, experience, and commercial priorities together. Shape a focused direction around what matters most.

03 —

Make the next move count.

Turn the direction into priorities your team can act on, with a shared view of progress and room to learn.

FOR BRANDS WITH PURPOSE. AND PLACES TO GO.

What could your
brand become?

Bring your big ambition.
Your knotty growth question.
Your “there has to be a better way.”

Let’s start with a conversation.

Connect with Jenny Find Jenny on LinkedIn